Hritik Roshan launches Rado HyperChrome collection

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Hritik Roshan launches Rado HyperChrome collection

Hrithik Roshan launches the Rado HyperChrome collection in India

 

High glamour meets high-tech ceramic at Rado launch event

Mumbai, January 29, 2013:

Rado, the iconic watch brand, announces the official launch of the Rado HyperChrome collection in India. This collection represents a step forward in design for the Swiss master of materials. Optimum comfort and a streamlined, fluid case construction with specially developed, sleek side inserts, combine to bring a flash of brilliance to even the most discerning of wrists.

Talking about the collection at the special event, global Brand Ambassador Hrithik Roshan said,“I am proud to be associated with a brand like Rado, which is always innovating and always pushing boundaries. The brand values reflect my own desire to always push myself to work harder and achieve more. The Rado HyperChrome collection offers a choice of cool, classy and collectable watches. Each watch is an individual style statement.”

Speaking at the event, Rado CEO, Matthias Breschan says, “We are delighted that Hrithik was able to find time in his busy schedule to launch the Rado HyperChrome here today. He has been a wonderful brand ambassador since Rado started working with him in 2011. This is a very important new collection for Rado and I am confident that it will be a great success here in India, where Rado is a well-respected brand for discerning customers.”

A total of 32 different models in the collection with a choice of quartz or automatic movements ensure that the Rado HyperChrome is as versatile as watch lovers’ styles and tastes are diverse. The collection’s stand out, models are super sleek, sporty chronographs with 45mm high-tech ceramic monobloc cases. Ultra-lightweight, seriously scratch resistant and dangerously desirable, they are available in black, white and platinum look plasma treated high-tech ceramic.

The Rado HyperChrome

is featured in the first Rado television commercial shot in India. The mini film showcases its global brand ambassador and acclaimed Bollywood actor, Hrithik Roshan, as he puts the watch through its paces to test its scratch-resistance. Classy, stylish and always on time, Hrithik Roshan is the ideal model for the Rado HyperChrome.

Rado: materials mastered.

RADO HYPERCHROME WINS GOOD DESIGNâ„¢ AWARD 2012

A WINNING END TO THE YEAR FOR THE RADO HYPERCHROME

Following a successful year of impressive launches and spectacular shows on the arms of Rado ambassadors, the Rado HyperChrome ended 2012 on a high note as the recipient of a prestigious Good Designâ„¢ award.

Founded in Chicago in 1950, Good Designâ„¢ is the oldest and one of the most recognised programmes for design excellence worldwide. This is the 5^th time that Rado has won a Good Designâ„¢ award for one of its products.

The Rado HyperChrome Chronograph XXL was considered outstanding in terms of design by the jury, underlining Rado’s dedication to design and its continuing efforts to push boundaries.

http://www.rado.com/en/news/rado-hyperchrome-wins-good-design-award-2012.html

Manish Chaturvedi launches calendar in association with VEMB Lifestyle

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Manish Chaturvedi launches calendar in association with VEMB Lifestyle

Calendar features Sara Loren- Actress of Murder 3

Mumbai, January 27, 2013: Manish Chaturvedi- an independent fashion photographer launches ‘Manish Chaturvedi Calendar 2013’ in Mumbai today amidst much fanfare. The calendar has been launched in association with premier fashion brand VEMB Lifestyle Private Limited. Manish Chaturvedi’s theme for the annual calendar is to project women as the driving force of Indian society’.  The calendar launch saw eminent bollywood personalities likeVindu Dara Singh, Dina Singh who were present at the launch. Also present were model Nikola Markovic and model turned actress Jasmine May from London. Anastasiia Vygovska from Ukraine is the lead model in who has been featured in the calendar.

 

“This time around, we thought of having a different theme where the new age woman is not merely a catalyst or a woman of substance, but is a driving force in the Indian society. Women have come on par with men in all walks of life and this was the rationale behind the photo shoot this year. The pictures have been beautifully shot with the same line of thought, explained Manish Chaturvedi.”

 

On this occasion, Punit Agarwal, Managing Director, VEMB Lifestyle, said, “We are happy to associate with Manish Chaturvedi for the second time in a row as each year he has come up with a very innovative theme. His sense of style, concept and fusion of various objects makes his photographs more appealing. Besides that, working with Sara Loren was an absolute pleasure.”

About VEMB Lifestyle Private Limited:

VEMB Lifestyle Private Limited was formed in 2003 with the intention of taking the rich family legacy (of 37 years) in the field of hand embroidery to the next level. Right from inception, the company’s philosophy was to become a valuable partner to all its customers through innovation, unmatched quality and craftsmanship. This is evident from the fact that till today VEMB Lifestyle Pvt. Ltd. (VLPL) has resisted the temptation to go en mass and remained a niche player despite having expanded its portfolio. The VLPL presents its collection Bi–annually namely Spring–Summer and Autumn–Winter internationally as well as in the domestic market under the brand name VEMB.

Embroidery

VEMB Lifetsyle Pvt. Ltd. focuses on hand embroidery and beading. In fact so passionate is VLPL about hand embroidery that it has worked on surfaces like leather and even cardboard besides just fabrics to create designs that are lapped up world over.

Garmenting

Inspired by the response from the world of international fashion VEMB Lifestyle Pvt. Ltd. ventured into Garmenting in 2005. With this venture, VLPL was able to offer the global fashion houses top quality merchandise for their brands. This was the first non embroidery foray of VLPL as the garments were not necessarily embroidered garments.

Retail

The next foray for VEMB Lifestyle Pvt. Ltd. was organized retail with the formation of a separate division - VEMB Lifestyles in 2007. Through this initiative, the company aims to launch some of the best international brands in India for the discerning Indian customer. The first in line was the Marc Cain store in Mumbai. Marc Cain is a German High Fashion women’s wear brand. It truly embodies the spirit of a women and VEMB Lifestyle Pvt. Ltd. is proud to be associated with Marc Cain as its favored franchise in India & UAE.

Fabrics:

The latest addition to VEMB Lifestyle Pvt. Ltd. is VEMB Fabrics (retail initiative). The first store was launched in 2008. The stores offers a range of low to high end fashion fabrics. The merchandise comprises of embroidered as well as non embroidered fabrics. International and domestic fabrics are offered at the store to help create either fusion, traditional or western garments for the Indian customer.

About Manish Chaturvedi:

Hailing from a background of Commercial Arts, Manish realized his passion for photography while learning the finer nuances of painting, sketching, drawing and advertising. Now the passion has turned into a full-time profession which has now become the language of his life. He connects with the various elements involved in photography such as concept, environment, costume, styling, atmosphere, lights make-up and models and translated this jointly into a picture which creates the right impact.

Manish has worked for a fashion magazine and has worked on some renowned brands like Graveria, Big Jam, Chromosome and Sahara Amby Valley. He has completed his graduation in Advertising and Design from College of Arts, Lucknow University.