FOREVERMARK, the DIAMOND
BRAND FROM THE De BEERS
GROUP
OF COMPANIES is pleaseD to partner
with A.S
Motiwala JEWELLERS in
MUMBAI
|
February 22nd, 2013- Forevermark, the diamond brand from the De Beers Group of Companies has
partnered with A.S Motiwala in Mumbai to offer its patrons exquisite range of
diamond jewellery and elegant masterpieces.
At the event, actor Huma Qureshi unveiled Forevermark Encordia collection and jewellery
with exceptional Forevermark diamonds. Also present on the occasion were Stephen Lussier, CEO , Forevermark, Sachin Jain, Managing Director, Forevermark
- India along with Ashraf Motiwala,
Joint Managing Director, A.S Motiwala Jewellers. Comprised of exquisite
jewellery pieces, The Forevermark Encordia™ Collection is designed to symbolize
the unique and emotional bond between two people. It is available in a range of
exquisite contemporary designs including rings, bracelets, pendants and
earrings.
Also on display was a Victorian inspired, beautiful three line
necklace crafted with Forevermark diamonds by Tashe and a rare Forevermark 10
carat fancy cushion shaped yellow diamond set in a stunning neckline.
Forevermark only
partners with authorised Forevermark jewellers such as A.S Motiwala Jewellers,
who are selected not only as leaders in their field, but also as those who meet
the brands particularly stringent requirements of business, social and
environmental integrity.
Speaking on the
occasion, Stephen Lussier, CEO, Forevermark said, “India is an extremely
important and growing market for Forevermark and extends significant sales
opportunity for us. Forevermark is committed to worldwide expansion and
extending the promise of beauty, rarity and responsible sourcing to all our
customers is an integral part of that vision. Forevermark is honoured to
introduce this promise to the clients of A.S. Motiwala. We aim to provide each
customer with a unique and warm experience and exceed the expectations of our
customers with our knowledge of fine diamonds and exquisite designs.”
Sachin Jain, Managing Director of Forevermark, India states, “A.S. Motiwala is a fine Jewellery brand for people who
have an eye for priceless jewelry with exceptional quality. Their diamond
jewellery is exquisite in terms of design, clarity and cut. We are glad to
associate with A.S Motiwala Jewellers in Mumbai as they also practice highest
levels of quality control to ensure that the customer gets nothing less than a
perfect product.”
Sharing his views about the association Ashraf Motiwala, Joint Managing Director, A.S
Motiwala Jewellers states, “We are
pleased to partner with Forevermark as it offers an unparalleled assortment of
solitaires and diamonds, thus making this association extremely valuable.
Forevermark jewellery is crafted to perfection and is designed to suit the
contemporary Indian sensibilities. With this association, we will be able
enhance our customer’s experience and offer them the best in diamond jewellery.”
Forevermark diamonds are the world’s most
carefully selected diamonds. Each Forevermark
diamond bears a unique inscription at its heart. This inscription is a promise that the
diamond has been carefully selected to
meet Forevermark’s standards of quality and
integrity. Less than one percent of the
world’s diamonds are eligible to become a Forevermark diamond.
Notes to Editors:
About Forevermark – The Inscription
Less than
one percent of the world’s diamonds are eligible to become a Forevermark
diamond and be inscribed with the Forevermark icon and a unique identification
number. Highly advanced, proprietary technology is used to inscribe the icon
and unique identification number on the table facet of a Forevermark
diamond. Invisible to the naked eye, the
actual size of the inscription found on Forevermark diamonds is only 1/20th of
a micron deep and can only be seen using a special Forevermark viewer which can
be found in Authorised Forevermark Jewellers. It is confirmed by leading
gemological institutes that the Forevermark inscription does not affect the
internal quality of a diamond in any way.
About The Forevermark Diamond Grading
Report
Authorised
Forevermark Jewellers are able to provide a Forevermark Diamond Grading Report.
It is an accurate blueprint of the qualities (Cut, Colour, Clarity and
Caratage) that make each and every Forevermark diamond one of a kind. The
Forevermark Diamond Grading Report also features the unique identification
number inscribed on the diamond and a specifically designed security hologram,
providing reassurance that the Forevermark Diamond Grading Report is valid and
genuine
About Forevermark – The Brand
Forevermark
is a diamond brand which comes from the De Beers family of companies.
Forevermark diamonds are carefully selected and come from sources committed to
the highest standards; are beautifully crafted by a select group of diamantaires;
and are exclusively available in select jewellers.
About
Forevermark – The Company
Forevermark
is a separately managed division within the De Beers family of companies. The
division’s main mission is to build and develop the Forevermark diamond
brand. Forevermark also holds
responsibility within the De Beers family of companies for driving diamond
demand in key markets and maintaining consumer confidence in diamonds.
About A.S Motiwala – The Company
The A S Motiwala, Fine
Jewellery legacy dates back to the late 19th century when the first generation
of the Motiwala lineage established itself to become one of the most sought
after Basra Pearl dealers in the world. A place where ‘Luxury meets Legacy’, A.S
Motiwala, Fine Jewellery is a signature store launched by the 5th Generation of
the Motiwala family. The Company started off with diamonds and various other
precious stones to become one of the most reputed jewel smiths in India.
 |
| STEPHEN LUSSIER |
FO R E V E RMA R K
1 7 C h a r t e r h o u s e S t r e e t
L o n d o n E C 1 N 6 R A, U K
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F o r e v e r ma r k . c o m
For evermark i s a t r a din g n ame of De Be er s UK Limi t ed. Regi s t er ed of f i ce: 17 Ch ar t erh ous e St r eet , Lon don, EC1N 6RA, UK (Regi s t er ed in En glan d and Wal es : No. 2054170)
BIOGRAPHY – STEPHEN LUSSIER
Stephen Lussier is the CEO of Forevermark, He is also Executive
Director for De Beers, External and Corporate Affairs and sits on
the De Beers main Group Executive Committee.
Stephen joined the advertising agency for De Beers, NW Ayer, in New
York in 1981 then moved across to the De Beers Consumer Marketing
Division in London in 1985 as the Market Controller for the US and
Canada. Stephen then progressed to assume responsibility in June
1993 for the international Consumer and Marketing Division. He was
made a DTC (Diamond Trading Company) Director in 1995, appointed to
the DTC Executive Committee in 2002, and became Deputy to the DTC
Managing Director in 2004. In September 2005, he was appointed to
his current position as Executive Director, External and Corporate
Affairs De Beers, and CEO, Forevermark in July 2009.
Since taking on the role of CEO, Forevermark, Stephen Lussier has
seen the brand grow to 300 doors across Asia and reach over $150
million in retail sales.
Forevermark is a diamond brand from the De Beers group of companies
 |
| SACHIN JAIN |
FO R E V E RMA R K
1 7 C h a r t e r h o u s e S t r e e t
L o n d o n E C 1 N 6 R A, U K
T e l + 4 4 ( 0 ) 2 0 7 4 0 4 4 4 4 4
F o r e v e r ma r k . c o m
For evermark i s a t r a din g n ame of De Be er s UK Limi t ed. Regi s t er ed of f i ce: 17 Ch ar t erh ous e St r eet , Lon don, EC1N 6RA, UK (Regi s
BIOGRAPHY
Sachin Jain is the Managing Director of Forevermark India
jugglesmultiple responsibilities
Sachin joined Forevermark in 2010
Managing Director, India.
Sachin has over a decade of
the luxury goods and retail sector
Benetton and effortlessly moved up the ladder. After 3 years,
in 2002 as a Brand Manager for Tissot
waspivotal in the overall growth of the brand
A business management graduate
is also an avid reader with a passion for travel and movies.
Forevermark is a diamond brand from the De Beers group
t er ed in En glan d and
– SACHIN JAIN
naging India. Sachin effortlessly
whilst spearheading the business affairs of the brand.
as Head of Retail, India. In 2011, he was pro
experience in Sales, Marketing and General Management,
sector. He began his career as an Asst. Area Manager with
he joined the Swatch Group
Tissotwatches. In 2007 Sachin joined Lladro India and
all brand.
usiness with a flair for brands and the retail industry, Sachin
of companies
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. promoted as
in
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