Monday, September 30, 2013

Celebrating togetherness this Festive Season with unique family looks from Max

Celebrating togetherness this Festive Season with unique family looks from Max
~
Balika Vadhu stars Siddharth Shukla & Toral Rasputra unveil the new collection~

Mumbai, September27, 2013: 













Max, India’s leading international value fashion brand launched their Festive 2013 collection in a glitzy fashion show at the Phoenix Market City Mall, Kurla today. The lead couple of Balika Vadhu, Siddharth Shukla & Toral Rasputra unveiled the collection and joined in the celebration with great enthusiasm.
Toral and Siddharth shared their experience of shopping at Max, stating, “Max is the ultimate fashion destination for the entire family. The collection is very trendy at great prices. As always they had the latest trends on display, be it western, ethnic or men’s wear. It was our pleasure to have unveiled this exciting collection.”
Max festive collection is offering unique looks and treating the entire family to fashion’s best with over 3000 designs. The women in the family can indulge in the wide range in the ethnic & western collections. The ethnic range is inspired vibrant colors of Marrakesh and ornate prints to sequin embroidered patterns that showcase India’s rich tradition of craftsmanship. The Ethnic Fusion range offers modern kurtas and skirts in various fabrics like chiffons, knits, gadwalls etc.The Western collection has got a festive touch through product detailing such as Paisley motif as inspiration, ornamental jacquard designs & stone and stud work as embellishment.
Men’s collection is featuring polo-necks, graphic tees with foil details, photo prints, suede appliqué details, and Mandarin collar shirt in double cloth polka dotted fabric add a stylish accent. Bottoms are a mixed range of classic black skin fitted denim to colored corduroy trousers in skinny fit.
The kids who are the little fashionistas in every family, can pick from the unique range in kids’ wear that takes inspiration from different activities such as sailing, varsity, cars & bikes as well as musical themes. A mixed color palette from pastel brights to black and white monochrome along with scattering of glitter, rhinestones and 3D bows will make these garments must-haves for all the little girls this season
Also commenting on the occasion, Jiten Mahendra, Head Marketing - Max added, “Max aims at making fashion accessible to all, offering the most stylish merchandise at great prices. We want to fulfill the aspiration of Indian families and make every day fashionable. This festive season “Celebrate togetherness” with over 3000 designs by creating unique looks for each member of the family.

The collection is available in all Max stores across the city!

 

About Max:

Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family.

Max, a division of Lifestyle International (P) Ltd., has pioneered the concept of ‘value fashion’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends at a great price, making it affordable to many. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. In India, Max has over 79 stores across 35 cities including Bangalore, Mumbai, Delhi, Chennai, Kolkata, Hyderabad, Pune, Noida, Gurgaon, Cochin, Thane, Ghaziabad, Bhubaneswar, Trichy, Dehradun, Coimbatore, Jabalpur, Jalgaon, Amritsar, Bhopal, Baroda, Siliguri, Indore, Raipur, Ahmedabad, Vishakhapatnam, Agra, Lucknow, Calicut, Durgapur, Mangalore, Trivandrum, Hubli, Mysore & Bareilly. The brand plans to have a network of 104 stores by the end of 2013.

K. J. Somaiya College of Engineering to organize ABHIYANTRIKI 2013 An annual inter-collegiate technical festival

K. J. Somaiya College of Engineering to organize ABHIYANTRIKI 2013
An annual inter-collegiate technical festival

Mumbai, September 30, 2013: K. J. Somaiya College of Engineering (KJSCE), Vidyavihar is abuzz with preparations for its most sought after inter-collegiate technical festival ‘Abhiyantriki 2013’. This festival will be held on the 1st of October, 2013. Throughout the years, Abhiyantriki has been well established as a festival that provides a platform for students to prove their technical prowess along with high voltage of fun. The tech-fest will showcase world class engineering abilities of students with the theme “Back to the future”.

The festival will provide students a forum for exhibiting their innovations in various technical fields. This year the highlight of the festival would be an exhibition with an array of customized and very high cars and bikes. Students will also participate in activities such as technical paper-presentations, quiz, workshops, discussions, exhibitions and various other events that test student’s core engineering principles coupled with fun.

The event will begin with Contraption, a trigger is applied which is followed by a host of mechanisms, each one triggering the next. Abhiyantriki 2013 will shed light on the contribution of every branch of engineering to the development of our world by depicting them through the Contraption.

Apart from Contraption, Abhiyantriki this year has 34 amazing events, which will include ‘Technical Expo’ where students will display various unique projects. Tech Hunt is an event that tests the technical acumen along with their speed and spontaneity. For the video-game aficionados, players will compete in games like FIFA, Counter-Strike and NFS for the title of the Best Player.

 Abhiyantriki is a festival incomplete without robotic events. Keeping that in mind, students have organized activities such as Aquatic Robo War a robotic war in water pool and Engineers Premier League (EPL) where engineers are out on the football ground The Robots would be tested on factors like stability, speed, co-ordination and power.


About Abhiyantriki:
Abhiyantriki is an annual technical festival organized by the students of K.J. Somaiya College of Engineering, Mumbai. This festival aims to provide a platform for budding engineers and scientists in and around Mumbai to showcase their innovations. With the focus on the technical aspects, Abhiyantriki is the college's roadmap for promising engineering students to realize their dreams.

About Somaiya Vidyavihar:
Somaiya Vidyavihar was set up with the aim to provide value based holistic education to the youth of India.  Today the Vidyavihar campus has evolved into a sprawling 65 acre complex at Ghatkopar (a central suburb of Mumbai) encompassing 31 institutions, 30,000 students and 2,000 faculties. The complex has the entire infrastructure to nurture a quality education environment.  Over the past six decades, Somaiya Vidyavihar has generated a considerable amount of goodwill amongst the community and is now aiming to transform itself into a “world class global education centre”. 

Saturday, September 28, 2013

TY BMM students from S K Somaiya Degree College of arts science and commerce kick start Anti-Drunk driving campaign


TY BMM students from S K Somaiya Degree College of arts science and commerce kick start Anti-Drunk driving campaign
Mumbai 26 September, 2013 :  Over 30,000 students from the entire campus at Somaiya Vidyavihar witnessed an anti-drunk campaign where the BMM students from S K Somaiya Degree College of Arts Science and Commerce conducted an anti-drunk campaign as an initiative against the increasing number of drink and drive cases in the city. The objective of the campaign was to raise awareness through banners, poster followed by videos and enactments on the screen to educate people and highlight the consequences of drinking and driving.
The campus also displayed a smashed vehicle with a dummy corpse lying in front of the vehicle as a strong visual message for the campaign. One of the chief coordinating students of the campaign,  Akash Shemlani for the initiative said, “As a part of a Somaiya Vidyavihar ,we have always been encouraged by our professors towards social responsibility .It has also been inculcated as a part of our dna  to be responsible citizens that go beyond the confines of our class room and do our bit for the society”
This initiative is planned as a part of an on-going campaign where the students are looking at targeting major cities to reach out to the masses.
About Somaiya Vidyavihar:
Somaiya Vidyavihar was set up with the aim to provide value based holistic education to the youth of India.  Today the Vidyavihar campus has evolved into a sprawling 65 acre complex at Ghatkopar (a central suburb of Mumbai) encompassing 31 institutions, 30,000 students and 2,000 faculty. The complex has all  the infrastructure to nurture a quality education environment.  Over the past six decades, Somaiya Vidyavihar has generated a considerable amount of goodwill amongst the community and is now aiming to transform itself into a “world class global education centre”. 


Vipul Mittra’s eagerly awaited 2nd novel- ‘The Dream Chasers’ launched by Amitabh Bachchan




Vipul Mittra’s eagerly awaited 2nd novel-  ‘The Dream Chasers’
launched by Amitabh Bachchan


Mumbai,26th September 2013:

Social commentator, Bureaucrat and Litterateur - Vipul Mitra’s  second
book – ‘The Dream Chasers’,  published by Random House, was launched
today in Mumbai by the legendary icon of Indian film industry – Shri
Amitabh Bachchan. This work follows the publication of his debut novel
– 'Pyramid of Virgin Dreams(Rupa & Co.) – which was well received and
garnered critical acclaim across the country.

‘The Dream Chasers’ is a story of six youth pursuing their MBA –
Viraat, Sandy, Karan, Mallika, Preeto and Vandana. The gang of six are
united by their carefree camaraderie and unperturbed by lecturing
professors or sermonising parents. When on their own, the boys are a
wild, reckless bunch. But when pretty Mallika - their common love - is
in their midst they instantly become arch rivals.

The protagonist in the book is the tall, sharp, slightly aloof Viraat,
but the story is as much about him as it is about his other friends.
The book explores the dreams of each one in the gang, as they breeze
through their semesters and go on to do their summer internships, and
finally look for job placements. The idyllic life on campus spent
squabbling over the prettiest girl soon shifts to the more sombre life
in the real world.

By the time his MBA is over, he not only has to contend with losing
Mallika who has given away her heart to someone else, but he also
finds that he is the biggest loser in his gang. At the crossroads of
his young life, Viraat is forced into making tough choices. He takes a
long, hard look at his predicament, and resolves that he is through
with feeling sorry for himself and bitter about his shattered dreams.
He sees the futility of his fantasies, and decides that he would much
rather be his own master than work for someone else. He also chooses
not to get distracted by romance and focuses instead on stabilising
his life. When the gang reunites briefly a year after leaving college,
other friends have had to make compromises too and discard those
dreams that are not worth chasing.

‘The Dream Chasers’ is a light hearted, coming-of-age novel that
captures the follies of youth and plays on the inherent naiveté and
rib-tickling escapades of six young lives. It also reflects on the
aspirations and emotional travails of a progressive young India that
seeks to break its mould in pursuit of its dreams. The narrative
adopts a refreshing and unpretentious approach to story-telling, so
that it appeals to audiences across age groups.

About the Author

Vipul Mittra, IAS, is Principal Secretary to the Govt of Gujarat
(Tourism, Civil Aviation & Pilgrimage). He has worked on various
assignments as member of the IAS for both State & Central Government.

His first book, 'Pyramid of Virgin Dreams' was a best-seller. His
satirical and unabashedly witty style of writing is rooted in everyday
life and holds universal appeal.

Sahil International is pleased to announce the launch of new ‘T-150’ earphones from the Ferrari by Logic3 Cavallino Collection in India.

Sahil International is pleased to announce the launch of new ‘T-150’ earphones from the Ferrari by Logic3 Cavallino Collection in India. Combining Ferrari’s characteristic, style and personality with cutting edge technology, the T-150 earphoneis worthy of the Ferrari brand.
Appended below and attached is the press release on the same for your reference.






Sahil international launches Ferrari by Logic3 Cavallino T-150 noise isolating earphones in India

Mumbai, September 2013:Sahil International is pleased to announce the launch of new ‘T-150’ earphones from the Ferrari by Logic3 Cavallino Collection in India. Combining Ferrari’s characteristic, style and personality with cutting edge technology, the T-150 earphoneis worthy of the Ferrari brand.


Mr. Sahil Sani, CEO, Sahil International, says “A luxurious design, the T-150 earphones from the Ferrari’s Cavallino collection is a treat for all the Ferrari fans. Inspired by the GT Car’s excellent craftsmanship, T-150 earphone is very snug, with excellent bass and superb noise isolating functionality. It comes with an inline remote, microphone and a classy carry case making it a must have for all the Ferrari fans.”

Ferrari CavallinoT150 earphones boasts of an exclusive design in top quality leather and infinite attention to detail, inspired by the excellent craftsmanship found on the GT cars. The earphones are made of lightweight aluminum and are leather bound to ensure maximum comfort and durability.  The earphones are fitted with a 10 mm driver, patented Thin Film Acoustic Technology (TFAT), that produces a passive dynamic Balance System, lower bass range and a wider band frequency range to achieve a high fidelity sound.

The T150 earphones have special speakers that filter noise and preserve the original musical dynamics, plus interchangeable earphone pads for personalized comfort. They are equipped with an anti-tangle cable and a one-button remote control with microphone for Apple, Windows, Blackberry devices and most of the other mobile phones. They come in a customized protective carbon fiber case.


Pricing and Availability
 
T-150 earphones from the Ferrari by Logic3 Cavallino Collectionare available in India at a retail price of Rs.12,935/-. For additional product information please visit www.ferrari-by-logic3.com

About Sahil International
Sahil International is India’s leading Importer & exclusive representative for various brands in consumer electronics since 1999. Our portfolio of products includes Home Theatre, Car audio, Headphones, Multimedia and DJ electronics. Spread across the country through a robust sales network we aim to continuously excel in sales and service support to our millions of satisfied customers. Sahil International is an exclusive importer & distributor in India for Ferrari by logic3 products.

About Ferrari by Logic3
Logic3 has always made high-quality products that deliver on their promises and are available at a price point that’s affordable to all audiences. But the company has always held a passion and a desire to produce the very best audio products on the market and to create something truly exceptional. It is this desire that has driven the collaboration between Logic3 and Ferrari.

Performance and quality underpins everything Ferrari does. It creates products that reflect its customers’ aspirations, those who strive for, and achieve the best in life. Ferrari could see the ambition and passion that Logic3 harboured and selected the company to deliver the audio excellence that it demands.

To bring this dream to life, the Logic3 team has taken its proven, consistent and high quality approach to the next level. Recognising the need to build this new range of audio equipment from the ground up, Logic3 has worked with some of the most highly-respected audio designers in the world to create a range of outstanding audio products that bring Ferrari’s iconic Italian heritage to life. The Ferrari team has been involved in the process every step of the way, ensuring the marque’s characteristic style & design, confidence & pride, and its personality & flair are captured in every product within the collection.

Thursday, September 26, 2013

VLCC launches ‘Vampire Facelift’


VLCC launches ‘Vampire Facelift’
1st US-FDA-Certified Natural and Safe Skin Rejuvenation Treatment of its kind 

 
L to R - Dr.Mhatre, Dr.Sushant Shetty alongwith Mrs.Asha Patel and actor Ashmit Patel at the launch of VLCC's Vampire Facelift.

L to R-Dr.Mhatre,Dr.Sushant Shetty alongwith actor Ashmit Patel at the launch of VLCC's Vampire Facelift.



Mumbai, September 26, 2013: Premier Wellness brand VLCC unveiled a breakthrough in aesthetic medicine with the launch of Platelet Rich Plasma Treatment (PRP) using for the first time in India a US-FDA approved system. More commonly known as the ‘Vampire Facelift’ which has already taken the West by storm, this is a natural, safe, quick and effective solution for visible improvement in texture and luminescence of the skin.

VLCC’s ‘Vampire Facelift’ involves using the client’s own platelets for removing signs of aging and is more effective than other beauty treatments currently available in India as it has no side effects and offers long-lasting, maximum guaranteed results.   

The procedure involves extracting a small sample of blood from which the platelets are isolated for the preparation of Autologous Platelet Rich Plasma (A-PRP). The A-PRP is injected after processing it for a while.

PRP does not involve any surgery and minimizes the risks of rejection or allergic reactions with the product being prepared naturally using a customer’s own blood. Research1 has confirmed the safety and effectiveness of Platelet Rich Plasma-based treatments.     

1‘Platelet-Rich Plasma: Evidence to Support Its Use’; Robert E. Marx; http://www.falloplastica.net/fp/pdf/prp05.pdf Commenting on the new offering, VLCC Founder & Mentor Mrs. Vandana Luthra said: “VLCC has always been at the forefront in offering its clients the newest, best and most effective, natural and efficacious Wellness treatments. The launch of the PRP Treatment is the latest manifestation of this customer-centric approach of VLCC.”

Mrs. Luthra added that PRP is the ideal dermatological solution for reduction of wrinkles and fine lines, fading of dark circles from under the eyes and growth of collagen thereby improving skin clarity and tone and giving a client a smoother and much younger skin.  

The PRP treatment would be administered by trained dermatologists and doctors and provided at 49 VLCC centers in 15 cities across India during the first phase. VLCC has tied up with a renowned Swiss biotech company which is the world’s leading provider of patented technology to produce Autologous Platelet Rich Plasma for the PRP initiative.

The PRP treatment involves a minimum of 3 sittings – each lasting just under 2 hours – depending on the need of the customer. A minimum gap of a month has to be maintained between each session for visible improvements.

Yogesh Lakhani celebrated his birthday party with actors and friends at The Lalit,Andheri

Yogesh Lakhani celebrated his birthday party with actors and friends at The Lalit,Andheri

Yogesh Lakhani of Bright Outdoor media celebrated his birthday party inviting friends from film,TV industry and business industry at The Lalit hotel in Andheri East.Yogesh Lakhani cut two cake with two superstars - Akshay Kumar and Shahrukh Khan.More than 1800 people came for the big birthday party.Yogesh Lakhani also launched 5 new companies and Bright Charitable trust who will look after old people and look after kids education and medical needs.Dolly Bindra,Aftab Shivdasani,Ravi Kishan,Shreyas Talpade,Dheeraj Kumar,Anand Goradia,Dilip Joshi,Disha Vakhani,Alisa Khan,Urvashi Solanki,Chandi Perera,Tanisha Singh,Rakhi Sawant,Sophie Chaudhry,Poonam Pandey,Poonam Jhawer,Poonam Dhillon,Puja Mishra and mane maore came to wish Yogesh Lakhani all the best.Suil Prabhu,Mayor of Mumbai,Aslam Shaikh,mla,Nasim Khan,Ram Kadam and many politician also came for the party.
 



 

Wednesday, September 25, 2013

Arjun Ramphal becomes the first man to wear a Stitchless Shirt SUPERLUXE





ARROW LAUNCHES SUPERLUXE: ‘THE STITCHLESS SHIRT’
~ First time ever. The Biggest Innovation in the Apparel Industry ~












India, SEPTEMBER 24TH 2013 - Arrow, the brand with a legacy of having dressed gentlemen for over 160 years and known for innovations, now launches the biggest innovation of all time – SUPERLUXE -The Stitchless Shirt, for the FIRST TIME ever in India – A shirt with no stitch!
A shirt is typically made from different pieces of fabric sewn together. This leads to creases on the seams, and manufacturers have been trying various ways to avoid this disadvantage and constant research led to the birth of a technology used in the Limited edition Stitchless shirt. The SuperLuxe technology that makes this feasible adopts eco-friendly high polymer thermo fuse adhesive material on the seams.
Speaking at the launch of their newest innovation, Rishi Vasudev, COO, Arrow, Said: “Arrow believes in bringing the best to its customers and with the SuperLuxe: Stitchless shirt, it brings forth an innovation, which is the world’s most advanced technology offering 100% wrinkle-resistance; making it the most Flawless and Perfect shirt.  The product is a revolution in shirt manufacturing and is going to change the industry.”
The product is engineered without a single visible stitch and the seams are fused eliminating the problem of creases and puckering on seams of shoulders, sides, collar or the placket. Adding to the contemporary styling are the buttons which too are snap buttons to eliminate sewing threads to complete the flawless look. The fabrics used are of the highest quality in 2 Ply cotton, which gives the shirt a very premium look.
Priced at INR 5599/-, Arrow stitchless shirts in 10 designs is a ‘Limited edition’ offering, making it a true collectible piece for the discerning man.

So be the first to possess a true innovation from Arrow – SuperLuxe, the Stitchless Shirt!
Arrow is available in all the major cities and towns across India. However, being a Limited Edition offering, SuperLuxe-the Stitchless shirt, is available at only select Arrow stores in Delhi, Bombay, Bangalore and Ahmedabad.
  • In Bangalore, SuperLuxe, the Stitchless shirt is available at Brigade Road, Indiranagar 100 feet road, Orion Mall and Garuda Mall.
  • In Bombay, SuperLuxe – The Stitchless Shirt, is available at Arrow exclusive stores at Linking Road, Colaba, Infiniti Mall Malad and Inorbit Vashi. .
  • In Delhi, SuperLuxe – The Stitchless Shirt, is available at Arrow exclusive stores at Connaught Place, South Ex, Ambi Mall Vasant Kunj and Ambi Mall Gurgaon.
  • In Ahmedabad, SuperLuxe – The Stitchless Shirt, is available at Arrow exclusive stores at CG Road and Alpha Mall.
Other than Arrow Exclusive stores, SuperLuxe from Arrow will be available exclusively with Retail Partners Shoppers Stop and Online Retailer Myntra.com

About Arrow
Born in 1851, Arrow is a blue blooded American brand – bold, timeless and elegant. For more than 160 years this symbol of quality and trust has ruled the hearts and minds of audiences. In India it was launched in 1994 and is today the only truly international menswear brand in India.
Known as the expert shirt maker since 1851, Arrow, in its glorious past has brought several innovations that changed the apparel Industry. Inventor of the world’s first detachable shirt collar, the world’s first shrink-free cotton shirt, introduced Stain free and wrinkle free concepts to clothing. Today, Arrow offers the best in class formals and has the following innovations in shirts:
1.      Travel Series – Stain free. Wrinkle resistant shirts. Designed for those on the move.
2.      Autopress Shirt – Wrinkle free shirt that stays crisp all day long.
3.      Puraido – Japanese technology that provides superior wrinkle resistance with DP rating of 4.0
4.      Handmade shirt – Made from Italian fabric, this exclusive shirt is handcrafted to precision by a single tailor.
5.      President’s collection – a range of super-premium shirts in rich fabrics.
6.      The Great White Shirt – A classic since 1851. Popular even today.
Arrow. Crafting the future of shirts since 1851.
Apart also has the following other sub-brands to cater to the lifestyle needs of the modern day professional:
  • Arrow New York – Zero calorie work wear meant for the experimentative young professional. Made in slim fits and with international styling and designs.
  • Arrow Sport – Leisure and weekend wear to live the American Sports lifestyle.
  • Arrow Woman – Fashion formals for stylish urban women.
Today, this exceptional brand has a range that suits the corporate corner office decision-maker as well as it does the young professional who, someday, seeks to get there.

To connect with the brand: visit us on:











About Arrow

Arrow is the blue-blooded American brand: bold, timeless, elegant.
For more than 160 years this symbol of quality and trust has ruled the hearts and minds of audiences. It has innovated every important style: introduced the detachable collar, launched the adjustable waist bands in trousers and brought the wrinkle-free, stain-free concepts to clothing. Today, this exceptional brand has a range that suits the corporate corner office decision-maker as well as it does the young professional who, someday, seeks to get there.



History:

Born in 1851, Arrow had a single-minded agenda – to dress gentlemen. During that time, America was at the height of fashion consciousness. Men from different leagues were on the lookout for fashion statements to distinguish themselves. Arrow became the solution they were seeking. With a policy of ‘no-compromise on quality’ the brand soon came to symbolise fashion’s ‘Best of the West’.

For more than 160 years now, Arrow has been an enormously successful innovator. In the mid-19th century when stiff, formal suits were the order of the day, Arrow came up with detachable collars. Indeed, the company created over 400 styles.
Another product that Arrow is famous for is its White shirts. From the days, one hundred years ago, when white shirts were the only acceptable attire in offices, Arrow had a range that not only out-styled every other brand it also outsold them. Even today, that tradition continues.
Its popularity as a shirt brand and the fact that it had achieved such symbolism inspired the famous Broadway musical, My Arrow Collar Man. It was a show that, like its shirts, swept America off its feet adding further to the legend of Arrow. By the mid-1920s, Arrow was manufacturing more than 4 million collars each week – barely meeting the raging demand.
On the heels of this came the legend of John F. Kennedy. When the dashing, young president stormed into the White House he brought along with him the presidential wardrobe. No one was willing to wager a bet, but the shirts that he wore were Arrow. It was as a tribute to him that Arrow created the Kennedy Collection – timeless classics. 



Arrow's rich past is a reflection of American fashion over the course of nearly two centuries. What started off as a one-room workshop in Troy, New York, in time, became an international corporation with distribution in more than 90 countries.



Arrow in India
Arrow came to India in 1994. It was a time of great change; for liberalization had been announced three years earlier and a new energy was sweeping the lives of her people. The old was being discarded for the new. Arrow was one of the agents of this decisive change and has stood for grooming the Indian male ever since. With its heritage & penchant for extraordinary perfection, Arrow made sure India Inc reached out to the world with the perfectly tailored suits & immaculate shirts.

Today, Arrow is a premium American lifestyle brand that offers a complete range of men’s & women’s wear, which includes:
·         Arrow Formals - comprising of Presidents Collection and a premium range of Suits, Shirts and Trousers
·         Arrow Sport – Leisure and weekend wear, to complete the American Sports lifestyle
·         Arrow New York – An international line of slim formals for the youth, that is minimalistic, modern and trendy
·         Arrow Woman – Formal, casual & evening wear ensembles for the urban woman.
To complete the look of the professional, Arrow also offers shoes, bags and accessories.

Arrow has built a robust distribution and is available in flagship stores, key departmental stores and leading multi-brand outlets. Arrow is present in over 30 cities across the country, with about 150 exclusive outlets and presence in 400+ key accounts and 400+ multi brand outlets. While delivering quality products, the exclusive stores in major high streets and malls are an attempt to build an unmatched retail experience for the consumer.
Arrow is also available online through websites like Jabong.com, myntra.com, fashionara.com and flipkart.com.




Arrow: The Brand

Brand Philosophy
Expertise, timeless elegance and pedigree sum up the core values of the brand. While the brand believes in constant innovation to cater to the modern professional, Arrow stays true to the values of finesse and quality.


Brand positioning
Discerning expert: An American lifestyle brand with a deeply entrenched heritage of expertise in men’s dressing & offering the ‘Best in class Formals’, Arrow is positioned as the American lifestyle brand of choice for today’s young professionals.



Target Audience
The brand primarily caters to discerning men in the professional world. On the one hand it appeals to the sophisticated adult holding a senior position in a Corporate andwho associates with Arrow’s heritage and being the ‘Voice of authority’; on the other hand it also caters to the growing youth segment that seeks to make a style statement.
To appeal to the young professional, Arrow has recently launched ‘Arrow New York’ – a range of slim fit formal wear which is fashionable, stylised and youthful.
As an extension, Arrow now caters to the urban woman as well.


RISHI VASUDEV
Sr. VP & COO
Tailored Clothing & Sportswear Division (Arrow, Gant, Izod)
Arvind Lifestyle Brands Ltd.

Rishi is an Electronics Engineer from NIT Kurukshetra and an MBA from MDI, Gurgaon. He has more than thirteen years’ experience in fashion and retail.

Rishi joined Arvind Brands in 2007. He has been instrumental in leading a complete makeover of Arrow which has revitalised the brand. Arrow has changed its positioning to be more lifestyle oriented and to appeal to a younger audience. The brand has seen significant changes in the product offering, the imagery, the retail identity and the distribution network. Today it is the fastest growing as well as the most aspirational brand in its segment.

Rishi has also established Gant firmly in the Bridge-to-Luxury segment in India. With the fast increasing base of this segment, the brand has been in the centre of all the action with rapid growth.

Rishi joined Arvind brands from Madura Garments, where he was the Assistant Brand Head for Louis Philippe.